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~isPartOf:"CESifo Working Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kolk, Michael"
~subject:"Marketing management"
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CESifo Working Paper
Industrial marketing management : the international journal for industrial and high-tech firms
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Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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