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~isPartOf:"CESifo Working Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business network"
~subject:"Marketing management"
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Business network
Marketing management
Value creation
155
Betriebliche Wertschöpfung
153
Lieferantenmanagement
97
Supplier relationship management
97
Beziehungsmarketing
85
Customer value
85
Kundenwert
85
Relationship marketing
85
B-to-B-Marketing
84
Business-to-business marketing
84
Customer integration
45
Kundenintegration
45
Unternehmensnetzwerk
45
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41
Value co-creation
39
Innovation
31
Marketingmanagement
26
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24
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Theorie
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Service-Dominant Logic
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Service-dominant logic
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Value
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global value chains
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Brand management
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Markenführung
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68
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Eggert, Andreas
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Matthyssens, Paul
3
Terho, Harri
3
Baraldi, Enrico
2
Butler, Bella
2
Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
Möller, K. E. Kristian
2
O'Cass, Aron
2
Prenkert, Frans
2
Ritvala, Tiina
2
Salmi, Asta
2
Abrahamsen, Morten H.
1
Ahmadi, Hormoz
1
Akter, Shahriar
1
Aramo-Immonen, Heli
1
Arnett, Dennis B.
1
Artto, Karlos
1
Awuah, Gabriel Baffour
1
Batt, Peter J.
1
Baumann, Jasmin
1
Bengtson, Anna
1
Berghman, Liselore
1
Bischoff, Pirmin
1
Blazevic, Vera
1
Bocconcelli, Roberta
1
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1
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1
Böhm, Eva
1
Castello, Alessio
1
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1
Chang, Yu
1
Chatterjee, Sharmila C.
1
Chowdhury, Ilma Nur
1
Christopher, Martin
1
Chung, Chiayin
1
Claes, Björn
1
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CESifo Working Paper
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
50
SpringerLink / Bücher
24
Agri-food commodity chains and globalising networks
17
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
17
The journal of business & industrial marketing
17
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
13
Journal of business ethics : JOBE
12
European journal of marketing : EJM
11
Springer eBook Collection
11
Business horizons
10
Journal of marketing management : MM
10
Journal of service management
10
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
9
Gabler Edition Wissenschaft
8
Journal of economic geography
8
Journal of marketing
8
Marketing theory
8
European management journal
7
International journal of procurement management
7
Journal of marketing communications
7
Springer eBook Collection / Business and Economics
7
Competition & change : the journal of global business and political economy
6
Economic geography
6
Electronic markets : the international journal on networked business
6
European research studies
6
IEEE transactions on engineering management : EM
6
Information systems and e-business management : ISeB
6
International journal of production economics
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business-to-business marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management decision : MD
6
Review of international political economy : RIPE
6
The network experience : new value from smart business networks
6
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ECONIS (ZBW)
68
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1
B2B service sales on a digital multi-sided platform : transformation from
value
chains to
value
networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
6
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
7
Exploring the governance mechanisms for
value
co-creation in PSS business ecosystems
Li, Ai Qiang
;
Claes, Björn
;
Kumar, Maneesh
;
Found, Pauline
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 289-303
Persistent link: https://www.econbiz.de/10013326925
Saved in:
8
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
9
Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Tian, Jiamian
;
Vanderstraeten, Johanna
;
Matthyssens, Paul
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 14-33
Persistent link: https://www.econbiz.de/10012490924
Saved in:
10
Restructuring existing
value
networks to diffuse sustainable innovations in food packaging
Keränen, Outi
;
Komulainen, Hanna
;
Lehtimäki, Tuula
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 509-519
Persistent link: https://www.econbiz.de/10012501959
Saved in:
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