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~isPartOf:"CESifo working papers"
~isPartOf:"Cambridge Working Papers in Economics"
~isPartOf:"Journal of retailing and consumer services"
~person:"Guo, Yuanyuan"
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E-commerce live streaming
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Perceived value
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Streamer characteristics
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Way to success : understanding top streamer's
popularity
and influence from the perspective of source characteristics
Guo, Yuanyuan
;
Zhang, Kexin
;
Wang, Chaoyou
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209508
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