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~isPartOf:"CESifo working papers"
~isPartOf:"Economic modelling"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kienzler, Mario"
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Kienzler, Mario
Eggert, Andreas
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CESifo working papers
Economic modelling
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Advancing
value
-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
3
Value
-based pricing and cognitive biases : an overview for business markets
Kienzler, Mario
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 86-94
Persistent link: https://www.econbiz.de/10011822119
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