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~isPartOf:"CESifo working papers"
~isPartOf:"European journal of international management : EJIM"
~person:"Bouncken, Ricarda B."
~subject:"Cross-cultural management"
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Cross-cultural management
Interkulturelles Management
2
International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
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cultural distance
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psychic distance
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Bouncken, Ricarda B.
Kraus, Sascha
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CESifo working papers
European journal of international management : EJIM
International journal of innovation management
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Technology analysis & strategic management
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ECONIS (ZBW)
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
2
The alchemy of family enterprises' internationalisation : dexterous movers or prodigal laggards?
Cesinger, Beate
;
Bouncken, Ricarda B.
;
Fredrich, Viktor
; …
- In:
European journal of international management : EJIM
8
(
2014
)
6
,
pp. 671-696
Persistent link: https://www.econbiz.de/10011296499
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