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~isPartOf:"CESifo working papers"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global marketing"
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Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
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Effect of individualism on online user ratings : theory and evidence
Banerjee, Somnath
;
Chai, Linlin
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012201057
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