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~isPartOf:"CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute"
~isPartOf:"Journal of vacation marketing"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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Virtual reality
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Virtuelle Realität
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augmented reality
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
Journal of vacation marketing
Psychology & marketing
Journal of business research : JBR
6
European journal of marketing : EJM
2
Journal of consumer behaviour
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Global business and finance review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of internet marketing and advertising : IJIMA
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
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Journal of world economic research
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Management information systems : mis quarterly
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Marketing : ZFP ; journal of research and management
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Strong brands, strong relationships
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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