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~isPartOf:"CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Marketing management"
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
Psychology & marketing
Journal of business research : JBR
9
Journal of retailing and consumer services
4
International journal of internet marketing and advertising : IJIMA
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Business horizons
2
European journal of marketing : EJM
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of consumer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Managerial challenges and social impacts of virtual and augmented reality
2
The journal of brand management : an international journal
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Australasian marketing journal
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Business & economics
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Contemporary issues in behavioral finance
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Emerging human and techno-human business management dynamics in a globalized environment
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Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Global business and finance review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of consumer studies
1
JMM : the international journal on media management
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of entrepreneurship in emerging economies
1
Journal of marketing education : JME
1
Journal of open innovation : technology, market, and complexity
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of vacation marketing
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Journal of world economic research
1
Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
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Management information systems : mis quarterly
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Marketing : ZFP ; journal of research and management
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing in the cyber era : strategies and emerging trends
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When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
4
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
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