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~isPartOf:"CIE discussion papers"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing communications"
~person:"Zotos, Yorgos"
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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