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~isPartOf:"CIE discussion papers"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject_exact:"Mediaplanung"
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Advertising
1
Advertising media
1
Einzelhandel
1
Ladengestaltung
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Lieferantenmanagement
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Retail trade
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Store design
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Supplier relationship management
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Theorie
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Theory
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Dukes, Anthony
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Liu, Yunchuan
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CIE discussion papers
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
1
AWA ... / Berichtsbände-CD-ROM : Allensbacher Marktanalyse, Werbeträgeranalyse
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / NHH, Department of Economics
1
E-marketing ; Vol. 2
1
ERIM report series research in management
1
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ECONIS (ZBW)
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In-store media and channel management
Dukes, Anthony
(
contributor
);
Liu, Yunchuan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497838
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