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~isPartOf:"CIM professional"
~isPartOf:"EBSCOhost eBook Collection"
~isPartOf:"Forum Dienstleistungsmanagement"
~subject:"Markenführung"
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Forum Dienstleistungsmanagement
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
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The Routledge companion to contemporary brand management
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Aufbruch : Ingredient Branding schafft Werte
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
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Business-to-business brand management : theory, research and executive case study exercises
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Conference proceedings trends in business communication 2016
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Corporate brand and corporate reputation
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Der Markt : international journal of marketing
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Handbook / University of Economics in Katowice
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovative Markenführung und -implementierung
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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