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~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Corporate creativity : developing an innovative organization"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Erfolgsfaktor"
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CORE discussion paper : DP
Corporate creativity : developing an innovative organization
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Europäische Hochschulschriften / 5
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Engineering innovative products : a practical experience
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
2
Integrating design into organizational culture
Lockwood, Thomas
- In:
Corporate creativity : developing an innovative organization
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003857199
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