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~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~subject:"Zielgruppe"
~subject:"Öffentlichkeitsarbeit"
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Zielgruppe
Öffentlichkeitsarbeit
Print advertising
5
Printwerbung
5
Theorie
3
Theory
3
Press publisher
2
Presseverlag
2
Target group
2
Advertising effects
1
Advertising industry
1
Automotive industry
1
Business network
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Elite
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Imperfect competition
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Interessenpolitik
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International marketing
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Internationales Marketing
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Italien
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Boggio, Cecilia
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Gabszewicz, Jean Jaskold
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Laussel, Didier
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Salsnik, Erika
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Sonnac, Nathalie
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CORE discussion paper : DP
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
DUV / Sprachwissenschaft
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
ITD-Marketing-Studie
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
1
Long range planning : LRP ; international journal of strategic management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Public Relations : ein Handbuch
1
Sofia-Studien zur Institutionenanalyse
1
The advertising and consumer culture reader
1
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
1
Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften / Hochschule Koblenz - University of Applied Sciences
1
Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
2
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
3
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
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