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CORE discussion paper : DP
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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ECONIS (ZBW)
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
2
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
3
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
Saved in:
4
Advertising cost interactions and the optimality of pulsing
Hahn, Minhi
- In:
Management science : journal of the Institute for …
37
(
1991
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001102764
Saved in:
5
Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
-
1988
Persistent link: https://www.econbiz.de/10011842999
Saved in:
6
A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
Saved in:
7
When does lag structure really matter in optimizing advertising expenditures
Magat, Wesley A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10001015503
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