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~isPartOf:"CORE discussion paper : DP"
~isPartOf:"The history of advertising"
~language:"eng"
~source:"econis"
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Advertising industry
7
Werbewirtschaft
7
Theorie
3
Theory
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3
United States
3
Press publisher
2
Presseverlag
2
1865-1905
1
Advertising
1
Advertising effects
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Business network
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Extensive form game
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Extensives Spiel
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Print advertising
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Printwerbung
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Gabszewicz, Jean Jaskold
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Laussel, Didier
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Sonnac, Nathalie
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Ghosh, Avijit
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Haase, Albert E.
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Michel, Philippe
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CORE discussion paper : DP
The history of advertising
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
Working paper series
4
Applied economics
3
CESifo working papers
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
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1
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
2
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
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3
Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
-
1988
Persistent link: https://www.econbiz.de/10011842999
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4
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
Saved in:
5
Forty years an advertising agent : 1865 - 1905
Rowell, George P.
-
1985
-
Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
Saved in:
6
The advertising appropriation
Haase, Albert E.
-
1985
-
Reprint, orig. publ.: 1. ed. New York 1931
Persistent link: https://www.econbiz.de/10000697099
Saved in:
7
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
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