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~isPartOf:"CORE discussion paper : DP"
~subject:"Theorie"
~subject:"Werbung"
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CORE discussion paper : DP
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
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Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
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Informative advertising and competition : a non-cooperative approach
Gary-Bobo, Robert
;
Michel, Philippe
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1988
Persistent link: https://www.econbiz.de/10011842999
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