Gabszewicz, Jean Jaskold (contributor); … - 2006
COREDiscussionPaper2006/87
Advertising and the rise of the free daily
newspapers
Jean J. Gabszewicz
CORE, Université …, 2006
Abstract
We analyze the competition between two newspapers in a vertical dif-
ferentiation model where the qualities … the readers.
JELClassification: L150, L820
Keywords: Advertising, Newspapers quality
1
1 Introduction
In this paper we …