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~isPartOf:"CRM in financial services : a practical guide to making customer relationship management work"
~isPartOf:"Services marketing quarterly"
~subject:"Bewertung"
~subject:"Relationship marketing"
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Bewertung
Relationship marketing
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Stone, Merlin
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Carlson, Jamie
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CRM in financial services : a practical guide to making customer relationship management work
Services marketing quarterly
Die Bank
9
Journal of financial services marketing : JFSM
9
Client centricity : relationship management in banking
8
Gabler Edition Wissenschaft
7
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
5
Basler Schriften zum Marketing
4
SpringerLink / Bücher
4
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
3
Europäische Hochschulschriften / 5
3
Handbuch Zielgruppenmanagement
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Reihe: Financial planning
3
Springer eBook Collection / Business and Economics
3
The journal of services marketing
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
Banken im Wandel : Direktbanken und Direct Banking
2
FDIC quarterly
2
Freiberger Arbeitspapiere
2
Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
2
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2
Hamburger Schriften zur Marketingforschung
2
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Kompendium bankbetrieblicher Anwendungsfelder
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
New trends in banking management : with 42 tables
2
Retail Banking im Informationszeitalter : integrierte Gestaltung der Geschäfts-, Prozess- und Applikationsebene ; mit 15 Tabellen
2
Rostocker Schriften zur Bank- und Finanzmarktforschung
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Sofia-Studien zur Institutionenanalyse
2
The international journal of bank marketing : IJBM
2
Vertriebssteuerung in der Finanzdienstleistungsindustrie
2
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
2
Wertmanagement in Banken : Festschrift zum 65. Geburtstag von Guido Eilenberger
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
Advances in banking technology and management : impacts of ICT and CRM
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ECONIS (ZBW)
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1
Modeling a formative measure of relationship quality and its effects : evidence from the Hong Kong retail banking industry
Tung, Brian
;
Carlson, Jamie
- In:
Services marketing quarterly
34
(
2013
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10009745738
Saved in:
2
Current sales training practices in the commercial retail banking industry in Malaysia
Jantan, M. Asri
;
Honeycutt, Earl D.
- In:
Services marketing quarterly
34
(
2013
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009726523
Saved in:
3
The evolution of CRM in banking
Stone, Merlin
(
contributor
)
- In:
CRM in financial services : a practical guide to making …
,
(pp. 199-209)
.
2002
Persistent link: https://www.econbiz.de/10001698742
Saved in:
4
Managing customers in retail bank branches
Stone, Merlin
(
contributor
)
- In:
CRM in financial services : a practical guide to making …
,
(pp. 387-401)
.
2002
Persistent link: https://www.econbiz.de/10001698754
Saved in:
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