Nair, Harikesh (contributor); Manchanda, Puneet (contributor) - 2006
Marketing, Graduate School of Business, Stanford
University; Puneet Manchanda is Associate Professor of Marketing, Graduate … School of Business,
University of Chicago and Tulikaa Bhatia is Assistant Professor of Marketing at Rutgers University.
The … like
to thank the Kilts Center for Marketing and the True North Communications faculty research fund
at the University of …