//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"CSIO working papers"
~isPartOf:"Marketing intelligence & planning"
~person:"Bengtsson, Maria"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Switching barriers"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
B-to-B-Marketing
1
Brand equity
1
Brand image
1
Brand management
1
Business-to-business
1
Business-to-business marketing
1
Customer satisfaction
1
Dienstleistungsqualität
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Professional services
1
Satisfaction
1
Service quality
1
Supplier relationship management
1
Switching behaviour
1
Switching costs
1
Wechselverhalten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bengtsson, Maria
Biedenbach, Galina
1
Israel, Mark
1
Marell, Agneta
1
Published in...
All
CSIO working papers
Marketing intelligence & planning
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->