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~isPartOf:"CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte"
~isPartOf:"Handbuch Multi-Channel-Marketing"
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Handbuch Multi-Channel-Marketing
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Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Sauer, Achim
;
El-Ansary, Adel I.
;
Tomczak, Torsten
; …
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 221-233)
.
2007
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