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~isPartOf:"CUDARE working paper series"
~person:"Burmann, Christoph"
~person:"Huang, Rui"
~person:"Park, Hyejune"
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Search: subject_exact:"Markenloyalität"
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Consumer behaviour
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Markenartikel
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Burmann, Christoph
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Villas-Boas, Sofia
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CUDARE working paper series
Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
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Journal of customer behaviour
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Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
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