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~isPartOf:"Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Handbuch"
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
35
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
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2002
Persistent link: https://www.econbiz.de/10001712945
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
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2001
Persistent link: https://www.econbiz.de/10001626129
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