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~isPartOf:"Harvard business review : HBR"
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Search: subject_exact:"Bespielte Medien"
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Bespielte Medien
6
Pre-recorded media
6
Advertising effects
2
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Altug, Mehmet Sekip
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California management review
Harvard business review : HBR
Journal of advertising research
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7
The journal of media economics
7
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
6
International journal of selection and assessment
5
The journal of law & economics
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Working paper / National Bureau of Economic Research, Inc.
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Information economics and policy : IEP
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Journal of marketing management : MM
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Journal of political economy
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Networks and spatial economics : a journal of infrastructure modeling and computation
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Queen's Economics Department working paper
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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2006 Business & Economics Society International Conference ; Vol. 1
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1
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
3
Is revenue sharing right for your supply chain?
Altug, Mehmet Sekip
;
Van Ryzin, Garrett
- In:
California management review
56
(
2013/14
)
4
,
pp. 53-81
Persistent link: https://www.econbiz.de/10010410340
Saved in:
4
Blockbuster's former CEO on sparring with an activist shareholder
Antioco, John
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 39-44
Persistent link: https://www.econbiz.de/10008991407
Saved in:
5
The impact of illegal peer-to-peer file-sharing on the media industry
Goel, Sanjay
;
Miesing, Paul
;
Chandra, Uday
- In:
California management review
52
(
2009/10
)
3
,
pp. 6-33
Persistent link: https://www.econbiz.de/10003982718
Saved in:
6
Should you invest in the long tail?
Elberse, Anita
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003736018
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