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~isPartOf:"California management review"
~isPartOf:"Journal of business research : JBR"
~person:"Kareklas, Ioannis"
~subject:"Markenführung"
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California management review
Journal of business research : JBR
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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