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~isPartOf:"California management review"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Internet marketing"
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Internet marketing
Fernsehwerbung
14
Television advertising
14
Advertising effects
7
Children
7
Kinder
7
Werbewirkung
7
Advertising
6
Werbung
6
Food
4
Jugendliche
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Lebensmittel
4
Online-Marketing
4
Target group
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Youth
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Zielgruppe
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Consumer behaviour
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Eating habit
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Ernährungsverhalten
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Gesundheit
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Media usage
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Mediennutzung
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USA
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United States
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Advertising regulation
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Body weight
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Product Placement
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Product placement
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children
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1994-1995
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Auty, Susan
1
Buijzen, Moniek
1
Eisenmann, Thomas R.
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Huang, Rui
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Lewis, Charlie
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Owen, Laura J.
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California management review
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
6
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
E-Business
1
Eurasian business review
1
European journal of marketing
1
Handbook on the economics of the media
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
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1
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
2
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
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