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~isPartOf:"California management review"
~person:"Ind, Nicholas"
~person:"Kumar, V."
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Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
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2
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
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