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~isPartOf:"California management review"
~subject:"Markenführung"
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B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
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