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~isPartOf:"California management review"
~subject:"Unternehmenskultur"
~type_genre:"Case study"
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California management review
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Building corporate identity, image and reputation in the digital era
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Culture change at Genentech : accelerating strategic and financial accomplishments
Chatman, Jennifer
- In:
California management review
56
(
2013/14
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10010342545
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2
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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