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~isPartOf:"Cambridge Working Papers in Economics"
~isPartOf:"Journal of Happiness Studies"
~isPartOf:"Journal of retailing and consumer services"
~person:"Zhang, Kexin"
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E-commerce live streaming
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Perceived value
1
Popularity
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Streamer characteristics
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Online availability
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Zhang, Kexin
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Guo, Yuanyuan
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Way to success : understanding top streamer's
popularity
and influence from the perspective of source characteristics
Guo, Yuanyuan
;
Zhang, Kexin
;
Wang, Chaoyou
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209508
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