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~isPartOf:"Cambridge handbook of strategy as practice"
~isPartOf:"Journal of common market studies : JCMS"
~isPartOf:"Qualitative market research : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Narrative method"
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Narrative Methode
12
Narrative method
12
Consumer behaviour
4
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3
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narratives
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Cambridge handbook of strategy as practice
Journal of common market studies : JCMS
Qualitative market research : an international journal
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
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Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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History of political economy
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Human relations : towards the integration of the social sciences
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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ECONIS (ZBW)
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1
Narrating Europe : (re-)constructed and contested visions of the European project in citizens' discourse
Beaudonnet, Laurie
;
Belot, Céline
;
Caune, Hélène
; …
- In:
Journal of common market studies : JCMS
61
(
2023
)
1
,
pp. 161-178
Persistent link: https://www.econbiz.de/10013479506
Saved in:
2
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
3
"A force for good" : the narrative construction of ethical EU-Vietnam trade relations
Nessel, Camille
;
Verhaeghe, Elke
- In:
Journal of common market studies : JCMS
60
(
2022
)
3
,
pp. 741-758
Persistent link: https://www.econbiz.de/10013190909
Saved in:
4
The end of a noble narrative? : European integration narratives after the Nobel Peace Prize
Manners, Ian
;
Murray, Philomena
- In:
Journal of common market studies : JCMS
54
(
2016
)
1
,
pp. 185-202
Persistent link: https://www.econbiz.de/10011440760
Saved in:
5
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
Saved in:
6
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Saved in:
7
What can phenomenology offer the consumer? : marketing research as philosophical, method conceptual
Wilson, Tony
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 230-241
Persistent link: https://www.econbiz.de/10009573221
Saved in:
8
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
9
Lexicon Rethoricae: the narrative theory of Kenneth Burke and its application to marketing
Hershey, Lewis
;
Branch, John
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10009153384
Saved in:
10
Narratives and metaphors in service development
Helkkula, Anu
;
Pihlström, Minna
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Saved in:
1
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