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~isPartOf:"Cambridge journal of economics"
~subject:"Eco-label"
~subject:"Marketing management"
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"Brand-naming" as an entry strategy in the European white goods industry
Paba, Sergio
- In:
Cambridge journal of economics
10
(
1986
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10001040361
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