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~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~isPartOf:"Prace naukowe / Uniwersytet Ekonomiczny w Katowicach"
~subject:"Fast moving consumer goods"
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Fast moving consumer goods
Schnelldrehende Konsumgüter
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Prace naukowe / Uniwersytet Ekonomiczny w Katowicach
Marken- und Produktmanagement
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Academy of Management journal : AMJ
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Australasian marketing journal
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Efficiency in sustainable supply chain
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Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
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E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
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Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://www.econbiz.de/10011280121
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