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~isPartOf:"Case studies on MNCs in India"
~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
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Brand management
Consumer goods industry
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Hindustan Lever Ltd. <Bombay>
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Case studies on MNCs in India
Harvard business review : HBR
The journal of brand management : an international journal
6
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Brand management ; Vol. 1
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Business-to-business brand management : theory, research and executive case study exercises
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Darden Case
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Erfolgreich mit den Großen des Managements
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
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International journal of intelligent enterprise
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
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Unilever in India : managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
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