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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"City branding : theory and cases"
~subject:"Netherlands"
~type_genre:"Fallstudie"
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Cases on branding strategies and product development : successes and pitfalls
City branding : theory and cases
Journal of purchasing and supply management
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
2
Brands : interdisciplinary perspectives
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Contributions to economics
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Information systems and outsourcing : studies in theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management and organization of temporary agency work
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Progress in tourism marketing
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Quantitative approaches to distribution logistics and supply chain management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The Hague, international city of peace and justice : a relational network brand
Hulleman, Bengt-Arne B. F.
;
Govers, Robert
- In:
City branding : theory and cases
,
(pp. 150-156)
.
2011
Persistent link: https://www.econbiz.de/10008809263
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2
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
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