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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"The journal of media economics"
~subject:"Internationaler Markteintritt"
~type_genre:"Fallstudie"
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Cases on branding strategies and product development : successes and pitfalls
The journal of media economics
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Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
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Case studies in Asian management
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Internationale Familienunternehmen : Recht, Steuern, Bilanzierung, Finanzierung, Nachfolge, Strategien ; [Festschrift für Bernd Rödl zum 65. Geburtstag]
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Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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Competitive strategies in the internationalization of television : CNNI and BBC World in Asia
Shrikhande, Seema
- In:
The journal of media economics
14
(
2001
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001603011
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