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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand image"
~subject:"Indien"
~subject:"Marketingmanagement"
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Cases on branding strategies and product development : successes and pitfalls
Young consumers : insight and ideas for responsible marketers
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
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1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
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European Working Group 'Multiple Criteria Decision Aiding' Series
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European journal of marketing : EJM
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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International review on public and non-profit marketing
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Managerial strategies and practice in the Asian business sector
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
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