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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~person:"Mostafa, Hend"
~subject:"Internationaler Markteintritt"
~type_genre:"Fallstudie"
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Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
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Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
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2015
Persistent link: https://www.econbiz.de/10010504634
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