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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Germany"
~subject:"Pharmaceutical industry"
~type_genre:"Case study"
~type_genre:"Government document"
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Cases on branding strategies and product development : successes and pitfalls
Gutachten / Sachverständigenrat für die Konzertierte Aktion im Gesundheitswesen
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Labour market and social policy occasional papers
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Wirtschaftswissenschaft
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Ab 1981: Produktiestatistieken industrie
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Bis 1980: Produktiestatistieken
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Engaging consumers through branded entertainment and convergent media
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European business ethics cases in context : the morality of corporate decision making
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Inclusive innovation for sustainable development : theory and practice
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Intrernational political economy series
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Management im Gesundheitswesen
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Münsteraner Schriften zu Medizinökonomie, Gesundheitsmanagement und Medizinrecht
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New technology-based firms in the new millennium ; Vol. 11
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Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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