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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"India"
~type_genre:"Case study"
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Cases on branding strategies and product development : successes and pitfalls
The TQM journal : the international review of organizational improvement
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International journal of business excellence
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International journal of management practice : IJMP
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International journal of production research
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International journal of productivity and quality management : IJPQM
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International journal of quality & reliability management
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International journal of quality and innovation
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International journal of services and operations management
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International journal of services, economics and management
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International journal of six sigma and competitive advantage : IJSSCA
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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R & D management
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The changing face of people management in India
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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World class applications of Six Sigma : [real world examples of success]
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Service branding through quality practices in public and private telecommunication organization
Krishnan, Archana
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Cases on branding strategies and product development : …
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(pp. 79-102)
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2015
Persistent link: https://www.econbiz.de/10010504648
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