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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Cases on branding strategies and product development : successes and pitfalls
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Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
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