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~isPartOf:"Cases on innovations in educational marketing : transnational and technological strategies"
~isPartOf:"Harvard business review : HBR"
~type_genre:"Case study"
~type_genre:"Textbook"
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Cases on innovations in educational marketing : transnational and technological strategies
Harvard business review : HBR
Lehrbuch
51
McGraw-Hill/Irwin series in marketing
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
11
Meffert-Marketing-Edition
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Building corporate identity, image and reputation in the digital era
7
Always learning
6
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
wi - Wirtschaft
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
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Journal of marketing communications
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Kohlhammer Edition Marketing
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Kompendium der praktischen Betriebswirtschaft
4
Modernes Marketing für Studium und Praxis
4
The Irwin series in marketing
4
UTB für Wissenschaft / Uni-Taschenbücher
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
Kunst- und Kulturmanagement
3
Springer-Lehrbuch
3
The marketing review
3
UTB / Management
3
UTB / Wirtschaftswissenschaften
3
Cases on branding strategies and product development : successes and pitfalls
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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ECONIS (ZBW)
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1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
2
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
3
Marketing services globally : the benefits of e-learning
Blacher-Wilson, Felicia
;
Mense, Evan G.
;
Richardson, …
- In:
Cases on innovations in educational marketing : …
,
(pp. 313-326)
.
2011
Persistent link: https://www.econbiz.de/10009406204
Saved in:
4
Transformation through marketing : a case of a secondary school in South Africa
Bisschoff, Tom
;
Rhodes, Christopher
- In:
Cases on innovations in educational marketing : …
,
(pp. 263-272)
.
2011
Persistent link: https://www.econbiz.de/10009406207
Saved in:
5
Innovations in technology for educational marketing : stakeholder perceptions and implications for examinations system in Rwanda
Rutaisire, John
- In:
Cases on innovations in educational marketing : …
,
(pp. 214-233)
.
2011
Persistent link: https://www.econbiz.de/10009406210
Saved in:
6
An nternational collaborative masters degree in integrated marketing communications : a US-EU program in the Mediterranean
Krentler, Kathleen A.
;
Caruana, Albert
- In:
Cases on innovations in educational marketing : …
,
(pp. 118-134)
.
2011
Persistent link: https://www.econbiz.de/10009406216
Saved in:
7
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
Saved in:
8
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
9
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
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