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~isPartOf:"Cases on managing e-services"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Cases on managing e-services
Electronic Services
11
How to succeed in the digital age : strategies from 17 top managers
10
Customer engagement : contemporary issues and challenges
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Customer-centric marketing strategies : tools for building organizational performance
6
Social Branding : Strategien - Praxisbeispiele - Perspektiven
6
Customer relationship management and the social and semantic web : enabling cliens conexus
5
Customer relationship management in electronic markets
5
Developing digital marketing : relationship perspectives
5
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
5
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
5
Social-Media-Handbuch : Theorien, Methoden, Modelle
5
Contemporary issues in social media marketing
4
E-marketing ; Vol. 1
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Electronic retailing
4
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
4
Strategic customer relationship management in the age of social media
4
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
4
Banken im Wandel : Direktbanken und Direct Banking
3
Computer-mediated marketing strategies : social media and online brand communities
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Relationship Management : the ultimate guide to efficient use of CRM
3
Die Potentiale der Internet-Ökonomie : neue Regeln bestimmen die digitale Wirtschaft
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
3
E-commerce trends for organizational advancement : new applications and methods
3
E-marketing in developed and developing countries : emerging practices
3
E-retailing challenges and opportunities in the global marketplace
3
Handbook of research on customer engagement
3
Handbook of research on effective advertising strategies in the social media age
3
Handbook of social media management : value chain and business models in changing media markets
3
ICTs, citizens and governance : after the hype!
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Organizations and social networking : utilizing social media to engage consumers
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
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ECONIS (ZBW)
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E-insurance : developing customer-friendly electronic insurance services from the novel project perspective
Ahonen, Aki
;
Salonen, Jarno
;
Järvinen, Raija
; …
- In:
Cases on managing e-services
,
(pp. 107-125)
.
2009
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