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~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Journal of business research : JBR"
~person:"Donavan, D. Todd"
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Celebrity, convergence and transformation
Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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