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~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Journal of business research : JBR"
~person:"Jun, Mina"
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Celebrity, convergence and transformation
Journal of business research : JBR
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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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