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~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Journal of business research : JBR"
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Celebrity, convergence and transformation
Journal of business research : JBR
Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The Oxford handbook of management consulting
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising and violence : concepts and perspectives
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Building corporate identity, image and reputation in the digital era
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Challenges in an age of dis-engagement
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Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
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Global marketing strategies for the promotion of luxury goods
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Handbook of social media management : value chain and business models in changing media markets
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Handbook of the economics of art and culture ; Vol. 1
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Kundenintegration & Customer Empowerment
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Managing sport business : an introduction
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing in the new global order : challenges and opportunities
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Marketing management in Asia
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Marketing theory and applications ; 2012=Vol. 23
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Political marketing in the United States
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Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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The spectacularization of suffering : an analysis of the use of celebrities in "comic relief" UK's charity fundraising campaigns
Lim, Ming
;
Moufahim, Mona
- In:
Celebrity, convergence and transformation
,
(pp. 73-93)
.
2018
Persistent link: https://www.econbiz.de/10011737138
Saved in:
2
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russel Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Celebrity, convergence and transformation
,
(pp. 147-163)
.
2018
Persistent link: https://www.econbiz.de/10011737144
Saved in:
3
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
5
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
Saved in:
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