//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
30
Celebrity-Werbung
30
Brand management
18
Markenführung
18
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Advertising effects
13
Werbewirkung
13
Brand
11
Markenartikel
11
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
4
Celebrity
4
Credibility
4
Glaubwürdigkeit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Social media
4
Athletes
3
Führungskräfte
3
Managers
3
Sportler
3
Advertising
2
Attributions
2
Authenticity
2
Brand credibility
2
Brand love
2
Celebrity brand
2
Celebrity endorser
2
Firm performance
2
Fit
2
Human brands
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
5
Book section
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
30
Author
All
Adams, Kweku
1
Albert, Noël
1
Ambroise, Laure
1
Arsena, Ashley
1
Arthurs, Jonathan
1
Attah-Boakye, Rexford
1
Bagozzi, Richard P.
1
Banerjee, Saikat
1
Bauer, Brittney C.
1
Cambra-Fierro, Jesus
1
Carlson, Brad D.
1
Centeno, Dave
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
Chaudhuri, Bibek Ray
1
Chaudhuri, Himadri Roy
1
Cho, Sam Yul
1
Cronin, James
1
Davies, Fiona
1
Decker, Reinhold
1
Deitz, George D.
1
Dennis, Charles
1
Donavan, D. Todd
1
Eisingerich, Andreas B
1
English, Rebecca
1
Fink, Matthias
1
Floh, Arne
1
Foroudi, Pantea
1
Foti, Lianne
1
Gartner, Johannes
1
Gergaud, Olivier
1
Halder, Deepa
1
Han, Jeongsoo
1
Harms, Rainer
1
Hussain, Shahzeb
1
Johns, Raechel
1
Jones, Scott
1
Jun, Mina
1
Kim, Bora
1
Kim, Changsu
1
more ...
less ...
Published in...
All
Celebrity, convergence and transformation
Journal of business research : JBR
Psychology & marketing
33
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
4
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
7
The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Kim, Bora
;
Lee, Seoki
- In:
Journal of business research : JBR
139
(
2022
),
pp. 869-880
Persistent link: https://www.econbiz.de/10013194292
Saved in:
8
Assessing the influence of celebrity and government endorsements on bitcoin's price volatility
Ullah, Subhan
;
Attah-Boakye, Rexford
;
Adams, Kweku
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 228-239
Persistent link: https://www.econbiz.de/10013197897
Saved in:
9
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
10
Celebrity endorsement in international destination marketing : evidence from eye-tracking techniques and laboratory experiments
Li, Yaoqi
;
Liu, Biqiang
;
Xie, Lishan
- In:
Journal of business research : JBR
150
(
2022
),
pp. 553-566
Persistent link: https://www.econbiz.de/10013365763
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->