Eccles, Sue (contributor); Elms, Jonathan (contributor) - 2005
), Market-orientated ethnography: interpretation
building and marketing strategy formulation, Journal of Marketing Research … Jonathan Elms
The Department of Marketing
Lancaster University Management School
Lancaster LA1 4 …
underestimation of the impact of ‘me’: a young(ish), middle class, white, male; arguably the
archetypal ‘marketing man’. An extreme …