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~isPartOf:"Central European business review : CEBR"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
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brand building
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Central European business review : CEBR
Expert journal of marketing
25
ERIM report series research in management
3
Expert journal of business and management
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MO
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of service research : JSR
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SFB 649 discussion paper
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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European research on management and business economics
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Global business and finance review
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of entrepreneurship and small business : IJESB
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International journal of leisure and tourism marketing : IJLTM
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International journal of technology marketing : IJTMkt
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Journal of cultural economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public economics
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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Journal of service research
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Journal of tourism, sustainability and well-being
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Journal of travel and tourism marketing
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Management information systems : mis quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research paper series / Stanford Graduate School of Business
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The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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