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~isPartOf:"Central European business review : CEBR"
~subject:"Delphi technique"
~subject:"Markenführung"
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Delphi technique
Markenführung
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brand building
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Central European business review : CEBR
ERIM report series research in management
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Expert journal of marketing
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Journal of travel and tourism marketing
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic business
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Journal of fashion marketing and management
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The journal of brand management : an international journal
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Baltic journal of management
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Enlightening tourism : ET ; a pathmaking journal
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European research on management and business economics
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of business excellence
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International journal of business performance and supply chain modelling
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International journal of commerce and management
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of logistics economics and globalisation
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International journal of management and marketing research : IJMMR
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International journal of physical distribution and logistics management
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International journal of production economics
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International journal of production research
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International journal of services and standards
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International journal of services technology and management
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International journal of services technology and management : IJSTM
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International journal of technology marketing : IJTMkt
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of decision systems
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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